Sorted Founder. Stronger Business.
I help hospitality founders get themselves in order,
so their business stops running them.
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The Business You Meant To Build
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You didn't open a restaurant to write rotas at eleven on a Sunday night. A free hour looking at how far you've drifted from the reason you started, and what to do about it.
The Hospitality Handover
Four weeks to stop being the only one who can.
Four weeks built on the LEAD Well method. An honest picture of your week, the structures that hold when you're not there, where your effort actually goes, and then the handover conversation itself. You'll finish having handed over your first real responsibility, with protected time your team defends for you.
10 Years
Industry Experience
20+ Team
Staff Led
Award Winning
Founder
Hospitality
Consultant
Built
From Scratch
Hi, nice to meet you…
My name is Trevor and I work with hospitality owners and senior leaders who operate under constant pressure. My focus is helping them lead with clarity, steadiness and control without sacrificing their health, relationships or sense of self. I believe you can build something meaningful and still enjoy your life while doing it.
My work is grounded in lived experience. I spent nearly a decade building and leading a multi award winning restaurant from the ground up, carrying the weight of people, finances and expectations every day. Now I help other founders build the structure and rhythm that keeps them in control of the business rather than the other way around. Because the goal was never just to survive it. It was to build something worth having.
How I Support Hospitality Founders
The Lead Well Channel
Free. Start here.
Videos for independent hospitality owners. Why the phone never stops, what to hand over first, why the general manager search keeps failing and what it's actually telling you. No sign up, no email, just the thing itself.
The Hospitality Handover
Four weeks, one to one, on the phone. We work on why the small decisions all end up with you. The gap on the rota, the broken glasswasher, the comp on table twelve.
We build the structures that let someone else take them, then prepare the conversation with your team that makes it stick.
You'll finish having handed over your first real responsibility, with protected time in your week that your team defends for you.
Operational Consultancy
Sometimes the problem isn't that you're holding everything together. It's that there's nothing built to hold it. Structures, standards, systems, the way the place actually runs when you're not in it.
Uphill is that work, done with you rather than for you, and scoped to what your business actually needs rather than sold as a package.
Ten years of running a venue, applied to yours. Every engagement starts with a conversation.
Does Any Of This Sound Familiar?
Running a hospitality business puts a specific kind of pressure on the person at the top. Not the kind that shows up in the accounts. The kind that shows up in how you think, how you sleep, and how present you are when you finally get home. If any of the following feel familiar, you're not alone, and more importantly, there's a practical way through it.
Loss Of Identity
Constant Mental Load
Your role has expanded so far that who you are has quietly collapsed into what the business needs.
Even when you’re not working, you’re still carrying decisions, outcomes, and responsibility.
Emotional Isolation
Strained Relationships
You’re still performing at a high level, but it’s being powered by endurance rather than sustainability.
You’re competent and decisive, but always responding, rarely feeling ahead or settled.
The business isn’t failing, but it’s slowly costing you presence, energy, and connection at home.
You’re surrounded by people, but there’s no space to speak honestly about the weight you carry.
Quiet Burnout
Reactive Leadership
I’ve Carried That Weight Myself.
I built Ojo Rojo from scratch with no hospitality background, no safety net, and no roadmap. Over ten years I carried the weight of staff livelihoods, finances, reputation and growth, while quietly losing track of where the business ended and I began. I know what it costs when the structure around you doesn't keep pace with the responsibility you're carrying. That experience is the foundation of everything I do.
Ready To Shift The Weight?
There comes a point in leadership where pushing harder stops being useful, and thinking differently becomes necessary. If you feel like you’re at that point, the next step isn’t a commitment, it’s a conversation. A chance to slow things down, get some perspective, and see whether working together makes sense.
